In today's data-driven world, businesses are increasingly focusing to behavioral data to gain valuable insights. This abundance of information offers a unique opportunity to improve strategies and finally drive success. By analyzing behavioral data, businesses can identify key patterns that highlight customer desires. This knowledge can then be lev

User insights are the foundation of successful product development. To truly comprehend user needs and requirements, effective interviews are vital. Within these interactions, we aim to discover valuable feedback that can guide our strategies. A well-structured interview procedure allows us to probe into user behaviors, drivers, and difficulties.